Want to Get More Sales From Young Buyers? Make It Fun!
Young folks today care more about fun times than stuff. When they shop, they want to feel good about what they buy. They spend about $115 each month on things that make them happy.
Your best bet? Show real people using your products. Young buyers trust what other shoppers say. They love to buy on their phones – 8 out of 10 shop this way! Make it easy to send things back if they don't like them.
When other people talk about your brand on social media, it works well. For every dollar you spend on social media stars, you can make six dollars back.
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Key Takeaways
Young people today love doing fun things more than buying stuff. They spend most of their money on cool activities they can remember forever.
When young folks see real people using products on social media, they trust it more than TV ads. It feels more real to them.
Before they buy things, they like to see what their friends think. They also care what online stars say about products they use.
When brands make fun events or special moments, young people feel closer to them. They tell their friends about these good times.
Young people shop a lot on their phones. They want it to be quick and easy to buy things with just a few taps.
The Experience Economy Shift
People today want to do fun things more than they want to buy stuff. Young adults love going to shows, parties, and trips. In fact, most of them spend their money on fun times instead of things they can own.
If you run a shop or store, think about how to give people good times to remember. Make each visit special for them. When people feel happy and excited, they come back for more. They also tell their friends about the good time they had.
Fun times are worth more than objects because no one can copy the exact same moment. These moments become special memories that last forever. When you help make these memories, people will stick with your business and feel closer to it.
Beyond Traditional Product Marketing
Your best friends, the millennials, love to do fun things more than buying stuff. When you want to talk to them about your brand, don't just tell them what your products do.
You need to be real with them. They don't like ads much anymore. They want to see real posts from real people who use your stuff. They trust normal people more than fancy ads.
Talk to them on social media. Let them share their stories. Have fun events where they can try your stuff and meet other fans. Make them feel like they're part of your brand family.
Build a group of happy fans who love what you do. Be real. Be open. Make them smile. That's how you win their hearts.
Social Proof Drives Purchase Decisions
People like to see what others think before they buy things.
When young shoppers see good reviews online, they feel better about buying. They trust what bloggers and stars say just as much as what their friends tell them.
When stores show photos and stories from real buyers, more people end up making a purchase. This helps stop people from leaving items in their shopping cart without buying.
Influencers Shape Buying Choices
People listen to social media stars when they shop. These stars, called influencers, help people pick what to buy. Almost 6 in 10 people buy things that influencers suggest. Many do this every month.
Young people trust these online stars like they trust their friends. They look up to them and want to buy what they use. When influencers say a product is good, their fans believe them.
Young shoppers also read what others say online about products. They trust these reviews as much as tips from people they know.
Most teens and young adults like brands that work with influencers in real ways, not just on social media. When influencers say they like something, their followers often buy it too.
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Trust Through Peer Validation
People trust what others say about products. When friends and family like something, we're more likely to buy it too.
Young shoppers check what others think before they spend money. Most of us read what other buyers say online. We look at star ratings and comments. These help us feel good about buying things.
Young people care a lot about what others think. They want to see real stories from real people who bought the item. They also like to see experts saying good things about products.
The best place to show these good reviews is right where people shop. Put them on the main page and next to the items for sale.
When stores show they can be trusted, people feel better about buying from them.
Community-Driven Purchase Decisions
People want to feel good about what they buy. They often ask friends and look at reviews first. Six out of ten young adults check what others say before buying something new.
These buyers trust what real people say more than ads. They join groups to talk about brands they like. When brands let people share ideas, more folks stay loyal to them. Half of all buyers feel closer to brands when they can be part of a group.
This is why fun store events work so well. People get to meet others who like the same things. Many young adults read online reviews before buying. They also spend more money on brands that help good causes.
To win these buyers over, brands need to:
- Make it easy for people to share their thoughts
- Create fun ways for people to meet
- Show they care about making the world better
Digital Versus Physical Shopping Preferences
Shopping is changing fast. Many young people like to buy things online from their phones and computers. They find it easy to shop from home and have items sent right to their door.
But stores are still busy places! More people are going back to shop in real stores. They like to see and touch things before they buy them. They want to try on clothes and test out new items.
Young shoppers use both ways to buy things. They look up prices online first. Then they might go to a store to see the item up close. Or they check items out in a store and later buy them online.
Stores now need to make both ways of shopping work well together. They must be clear and honest about their items, no matter how people choose to shop.
Mobile Shopping Takes Center Stage
Shopping on phones is bigger than ever now. Young shoppers love using their phones to buy things. Almost 8 in 10 people shop from their phones.
And 7 in 10 like using apps more than websites. Apps make it easier to buy – more people finish their shopping when using apps vs websites.
If you want to sell to young shoppers, make sure they can pay fast and easy. Soon, more than half of all online buying will happen through phone payment apps.
Mobile-First Shopping Habits
People love to shop on their phones these days. Young shoppers lead the way. They tap and buy items fast, often without much planning. Three out of four make quick buys on their phones. Half of them like phones better than computers for shopping.
Phone apps work better than websites for selling stuff. People are less likely to give up on buying when they use apps. Most shoppers finish buying what they want in just one day after seeing it.
To sell to phone shoppers, stores need to make their apps work well. They should add fun tools like phone cameras that show how items look in real life. Many shoppers pick stores that let them see items this way before buying.
Fast Payment Wins Millennials
Fast payments make young shoppers happy. More than half of people pay with their phones now. Young people do most of their shopping online. They like easy ways to pay, like tapping their phone to buy things.
If you want young people to buy from you, make it easy for them to pay on their phone. They spend a lot more money when using apps than websites. By 2023, people will spend over three trillion dollars using their phones to pay.
Young people want things to be quick and simple. If paying takes too long, they'll leave and buy somewhere else.
Put easy payment choices in your app. This will make young shoppers want to buy from you, since they use their phones the most.
Creating Memorable Brand Moments
Making brands special is all about fun moments. When brands make things fun and personal, they can sell more stuff. Good brands know how to make people smile and want to join in.
Here's what works best:
- Let people play and join in. Think of how you get to make your own food at Chipotle. Or when Coke puts names on bottles.
- Be where young people are. Share fun stuff on apps they use, like when Domino's makes cool videos. Or when McDonald's has special treats for a short time.
- Jump in when big things happen. Like when Oreo made a joke during the Super Bowl dark-out. Or when Aviation Gin made a funny video about a bike ad.
- Make things just for each person. TOMS lets people be part of their story by helping others when they buy shoes.
These simple ideas help brands make friends with people. When you make things fun and real, people want to come back.
Building Trust Through Authenticity
People today want real connections before they spend money. They trust their friends more than ads. When you tell the truth and show who you really are, people will trust your brand.
What builds trust:
- Friends saying good things about you
- Standing up for what's right
- Real stories from real people
Young people like to see real videos and true stories. They don't want fancy ads. They want to see brands that care about the same things they do.
When people make videos about your brand, others trust that more than TV ads. In fact, half of young people trust these real stories more than regular ads.
Be open. Be real. Show that you care. That's how you win trust.
Table:
| What Builds Trust | How It Helps |
|---|---|
| Friend Reviews | Works better than ads |
| Good Values | Makes people pick you |
| Real Stories | People trust them more |
The Power of Influencer Connections
Influencers on social media help brands connect with young adults. These online stars have built trust with their fans. When they share about products they like, their fans listen.
Many people in their 20s and 30s buy things that influencers suggest. Small influencers who share the same values as their fans work best. They talk to their fans a lot on apps like TikTok, and their fans really care about what they say.
Trust Through Digital Personalities
People Trust Online Friends
Many young people listen to online friends more than ads. In fact, half of them trust what these friends say about things to buy. This is why brands need to work with real people who share stuff online.
When friends post pictures or videos of products, it makes a big impact. Eight out of ten young people look at what others post before they buy. They want to see real people using things.
Young people find new clothes and styles on apps like Instagram and TikTok. They follow people who share their style. These online friends come in many types – some make cool stuff, others just love to chat with fans.
To connect with young buyers, brands need to:
- Work with honest online friends
- Share real stories
- Talk to fans often
- Look at what works
- Stay true to their word
The best way to grow trust is to team up with online friends who really like your brand. Keep talking with fans on all apps they use.
Influencers Drive Purchase Decisions
People trust online creators to help them shop. When someone we like shows us something cool, we often want to buy it too. In fact, when online friends share products they love, more than half of us end up getting those items.
Small creators with fewer followers can make a big difference. Their fans really listen to what they say. Young people trust these creators the most – almost 9 out of 10 teens prefer to buy from brands that work with creators they follow.
Different apps show different results:
- TikTok videos get lots of people to watch and buy
- Instagram helps reach the most people
- Small creators get more people to talk back and buy
When brands team up with these online friends, they make more money. For every dollar they spend, they can earn back six dollars or more. This shows why so many companies now work with people who share their products online.
Convenience Is King
People want things to be easy. This is what young shoppers tell us all the time. Almost 9 out of 10 of them say easy shopping is very important.
Want to make young shoppers happy? Make things simple for them:
- Make your website easy to use – half of them like to shop online
- Make paying quick – let them pay fast and in different ways
- Make returns easy – no one likes hard returns
- Put stores near homes – most want to shop close by, but also want to shop online
Young shoppers will come back when you make things easy for them. They want to shop without any fuss, both in stores and online.
Understanding Millennial Spending Psychology
Young people today spend their money in special ways. They love to spend money on fun things they can do, not just stuff they can buy. Six out of ten young people would rather buy tickets to events than new items for their home.
Money can be hard for them. They watch what they spend closely. While they may eat at home more, they set aside about $115 each month to take care of themselves. This means things like gym time, beauty care, and help to feel better in their mind.
They also like new ways to pay for things. Many of them use plans that let them split up big costs into small ones. This helps them get what they need now and pay over time.
These young people show us they care most about doing fun things, staying healthy, and finding smart ways to use their money.
Seamless Shopping Journey Matters
Shopping must be easy for today's young buyers. They want things to work the same way online and in stores. Most of them like to shop online, and they stick with stores that make buying simple.
To make young shoppers happy, focus on:
- Making offers just for them based on what they buy
- Having a fast and easy phone app for shopping
- Making sure stores and websites work well together
- Using what you learn about shoppers to help them better
Young buyers care about feeling special. They want stores to know what they like. They also want to shop without any problems, whether on their phone or in a real store.
When stores make shopping easy and personal, young people come back. They want to click a few buttons and get what they need.
But they also like going to real stores sometimes. The key is to make both ways of shopping work together.
Returns and Customer Satisfaction
Making customers happy starts with a good return policy. When people can easily send things back, they trust your store more. The best stores make returns simple and quick.
Returns Matter:
- Send money back fast (1-2 days)
- Write clear rules that are easy to find
- Tell customers what's happening
- Help staff learn how to handle returns well
Good stores use computers to make returns faster. They also look at what works and what doesn't. When stores help customers with returns, people come back to shop more.
Simple table:
What We Do | Why It Helps | When We Do It
Returns | Trust | Right away
Clear Rules | Less Stress | Always show them
Updates | Keep people happy | During return
Good Help | Make friends | Every time
The best part? When you make returns easy, people tell their friends about your store. This helps your store grow and keeps shoppers coming back.
Brand Loyalty Through Experience
Your brand can win over young people by giving them great moments to remember. They care more about fun times than buying stuff. And they don't trust old-style ads.
To make them love your brand:
- Make sure they get the same good treatment everywhere they find you.
- Talk to them like you know them.
- Show them you care about what they care about.
- Chat with them on social media.
The way you treat people today shapes if they'll come back tomorrow. So make every moment count.
Make sure to:
- Keep things real and honest.
- Be clear in how you talk.
- Make it easy to understand.
- Stay true to what you say you'll do.
When you do these things, more people will stick with your brand. They'll tell their friends too.
Remember: Good times make happy customers. Happy customers come back.
Conclusion
Young shoppers want fun and memorable moments when they buy things. They care less about what a product can do and more about how it makes them feel. When you sell to them, think about creating special moments they'll remember. This could be through their phones, in your store, or online.
Most young people (78 out of 100) would rather spend money on doing things than buying stuff. To get them excited, you need to make shopping fun and easy. Let them use their phones to shop, and show them what other happy customers say. When you do this right, they'll love your brand and tell their friends about it.
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