Why Your Best Customers Aren’t Always Right

written by

Jim Mucci

posted on

January 3, 2025

customer feedback can mislead

Let’s think about your best customers for a moment. You want to make them happy, but that doesn’t mean saying yes to everything. Just like in a friendship, both sides need to work together.

Good rules help everyone know what to expect. When your workers know these rules, they can make smart choices about helping customers. And they can do it with a smile.

Some customers will get mad when you say no. But think of it like setting rules with kids – it’s better to be clear and fair than to give in all the time.

The best way to solve problems is to talk them out. When you teach your workers how to listen and talk well, they can turn bad moments into good ones.

Strong businesses are like strong bridges. They connect people but also know how much weight they can hold. Sometimes, the best answer is a friendly but firm no.

Remember: Happy customers come from honest deals that work for everyone.

Debunking a Common Service Myth

myth about service debunked

Let me tell you about a famous saying about stores and their shoppers. People say “the customer is always right.” A store owner named Harry made up this saying a long time ago. But he didn’t mean stores should do everything a customer wants.

Smart store owners know better. They know they need to make both the customer and the store happy. Yes, we want to help our shoppers. But we also need rules to keep the store running well.

Think of it like a game where everyone needs to play fair. Good stores look at each problem by itself. They try to help in a way that works for both the store and the shopper. What matters most is being fair to everyone.

When Customers Harm Your Business

Bad Customers Can Hurt Your Business

Most people who buy from you help your business grow. But some customers can hurt your company. Watch out for people who:

  • Don’t pay on time
  • Always ask for lower prices
  • Say mean things about your business online

How Bad Customers Cause Problems:

  • They take your money and time
  • They make your workers sad and tired
  • They stop you from helping good customers

What You Can Do:

  1. Make clear rules about how you work
  2. Be firm but nice when talking to them
  3. Keep your workers safe from mean behavior

It’s okay to say goodbye to customers who cause trouble. Your business and your workers matter more than keeping one bad customer happy.

Problem What Happens
Money Late payments and wasted time
Workers People feel stressed and work less
Growth Miss chances to help good customers

Setting Healthy Customer Service Boundaries

establishing clear service boundaries

Your business needs good rules to help both you and your customers. First, tell people when you’re open and how fast you’ll help them. Be clear so everyone knows what to expect.

Try to be kind but firm with your rules. Listen to your customers but don’t let them push you around. Show your team how to be nice when saying no. Back them up when they need help with tough customers.

When you set good rules, everyone wins. Your customers will trust you more. Your workers will be happier. Your business will run better. And you’ll make more money while keeping everyone happy.

Balancing Empathy With Business Needs

Being kind to customers while making money is like walking a careful line. You want to be nice, but you also need to run a good business.

Try to think about how your customers feel. What makes them happy? What bothers them? When you know these things, you can help them better while still doing what’s good for your business.

Listen to what people tell you. Watch how well you’re doing. Make changes when you need to.

You don’t have to say yes to everything customers ask for. Just be quick to help and fix problems in ways that work for everyone.

When you can guess what people need before they ask, both you and your customers win.

Training Teams for Difficult Situations

crisis management team training

Tough customers can show up any time. That’s why we need to help our team get ready. We need to show them how to spot and help people who may be angry or drunk.

First, we teach our team to be good listeners. We give them words that work well when talking to upset people.

The team learns to stay calm and use simple words that help make mad people feel better. Just like in Judo, they learn to turn fights into friendly talks by being gentle and smart.

Building Long-Term Customer Relationships

We know it’s hard to deal with upset customers. But if we treat them like friends, they’ll stick around longer. This means being kind and helping them in ways that matter to them.

Keep notes about what they like, so you can give them better help next time.

Make your business feel like a warm place where people want to hang out. Ask them what they think and fix things when they tell you what’s wrong.

Thank your regular customers and give them special treats. Listen to what they say and try new ways to help.

Stay in touch and make sure your team knows how to be nice to everyone who comes in.

Conclusion

Think of King Solomon – he didn’t just nod and agree with everyone. He made hard but fair choices. Like him, you’ll need to make tough calls when helping customers.

You need three things to do this well:

  1. Set clear rules
  2. Train your team right
  3. Be kind but smart about business

When you do these things, you build real trust with customers. This helps both your business and your customers win.

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