How to Inspire Sales Teams to Actually Use CRM Tools

written by

Jim Mucci

posted on

July 9, 2024

motivate teams to adopt crm

Your sales team will love using CRM when it helps them do their job better. Ask them what they need before you set it up. Make it easy to add info with simple buttons and clear steps. Link the CRM to their email and daily tasks so everything is in one place. Keep training quick – just 15 minutes at a time. Show them how the CRM helps them sell more. Give rewards to people who use it well. When you do this right, your team will want to use the CRM because it makes their work easier and helps them make more sales.

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Getting Your Team Onboard

team alignment and collaboration

You need your sales team's help to make your new system work well. Talk to them early about what they need and what could be better. Listen to what each person has to say.

Pick a few team members who love the new system. They can help others learn it too. Make sure everyone knows they can share ideas. When they do, act fast to fix any problems they find.

Let your team be part of big choices from day one. This will help them want to use the new system. The more they help pick it, the more they'll use it.

Make It Simple

Your team will like using the CRM more when it's easy to add info fast.

Put the tools they use most right on the main screen. This way, they won't waste time looking for things.

Let them finish simple jobs with one click. When things are quick and simple, your team will be happy to use the CRM each day.

Streamline Daily Data Entry

We want more people to use our CRM system. The best way is to make entering data quick and easy. Let's use simple tools that do the work for us.

First, make forms that fill in basic info on their own. This helps you put in lots of info at once. The system will check if the info is right as you type it. It can even guess what you might want to type next.

Connect your CRM to the other tools you use, like HubSpot and Slack. This way, when you add info in one place, it shows up in the other places too. No more typing the same thing twice!

Quick Access Dashboard Design

Your sales team needs a simple way to see their work at a glance. Make a clean dashboard that shows 5-6 key numbers they care about most. Things like deals in progress, tasks to do, and money goals should be easy to spot.

Put all the important stuff on one screen. Let each person pick which parts they want to see first. Add buttons that help them find specific customer info fast.

Keep the look simple and neat, with boxes lined up in rows. Use clear words to label everything.

Make sure the dashboard loads quickly. If it's slow, no one will want to use it – even if it looks nice.

One-Click Task Completion

Getting things done faster helps salespeople sell more. When you let them finish tasks with just one click, they can do more in less time. Simple things like filling out forms and managing emails should happen by themselves.

Make sure your sales tools work together. This lets your team find what they need in one place. Tools like Magical and Kaspr help them spend less time on boring tasks.

Set up your work tools the way your team likes them. Show them how to use everything the right way.

When you make things easy and help your team learn, they'll want to use these tools every day.

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Integrate Essential Tools

incorporate key resources effectively

Your tools need to work with your CRM to help you sell better. Think of it like putting all your toys in one box. When you connect your email, marketing, and task tools, your team can see what's going on right away.

Pick tools that make work easier. Start small by linking your email and work dates. Then add more tools to track how well you sell. Use tools like Asana or Trello to plan your work.

Keep your info clean and neat. Show your team how to use the tools the right way.

When you pick the best tools and use them well, you can do more work in less time. This helps you know your buyers better and sell more.

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Train for Success

We help you learn better by keeping lessons short and sweet – just 15 minutes at a time. This way, your brain won't get too full, and you'll stay focused.

Each person on the team learns what they need for their own job. When you practice with real work tasks, you get better at using the system. The more you use it right, the better your work gets.

Bite-Sized Learning Sessions Deliver

Small lessons help your team learn CRM better.

When you teach a little at a time, people remember more. In fact, they remember 17% more than with long lessons.

Your team can learn the hard parts of CRM faster when you break them into small bits. Each lesson should focus on one thing. Let your team try out what they learn right away.

Plan these mini-lessons for when your team needs them most:

  • When you first get CRM
  • When new people join
  • When CRM gets updates
  • Before big sales plans start

Give short review lessons now and then. This helps fix any wrong ideas.

Your team can learn at their own speed, and they stay more interested in learning.

Personalize Training By Role

We make sure each person learns what they need for their job in the CRM. Sales teams do better when they learn the exact things they use every day. Team members like this because they don't have to learn stuff they won't use.

Look at how your team uses the CRM to see what they need to learn. Make simple lessons that fit right into their daily work. Add fun games to make learning more fun.

When people learn what matters for their role, they use the CRM better. This helps everyone do their jobs well and get the best results.

Practice Makes Perfect Performers

Learning CRM tools is like learning to play music – you need to practice to get better.

Our teams learn best when they can see and try things for themselves. We've easy guides, videos, and real examples to help when needed. Like a good coach, we mix classroom time with hands-on practice.

  1. Fun online lessons let you learn when you want and see how well you're doing
  2. Join live online classes to stay sharp and connected with your team
  3. Try out what you learn right away with real work tasks

Reward Active Users

incentivize engaged user participation

Use rewards to make people happy when they work with CRM. Give them good things like money when they do well. You can also let them take time off or work from home as a reward.

Make work fun with games and contests. Show who's doing the best work on a big board. Talk about the winners in team talks and in office news. Send nice notes to say "good job" to your team.

When you mix these fun things with good CRM tools, people will want to use them more. This helps everyone do better work.

Everyone likes to feel special when they do good work. When you give rewards, your team will want to use CRM more. This makes work better for all.

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Track and Measure Results

We need to see if our tools are helping us get better. Looking at numbers can show us what's working and what's not.

Our team needs clear goals we can check on. We want to know if we're doing better than before.

Here's what to look at:

  1. How many sales we win and how big they are
  2. How fast we help customers
  3. How much money we make from each customer

Share what you find with your team. When things get better, have a party!

Look at deals we didn't win to learn from them. This helps us do better next time.

Keep checking the numbers every week. This helps us make smart choices and work as one team.

Conclusion

Your team can win more sales when they use their CRM tools the right way. Make it easy for them to use these tools every day. Show them step by step how the tools work. Keep the steps simple. Link the tools to what they already use. When teams use CRM tools well, they sell much more than teams who don't. Watch how your team uses the tools. Help them if they get stuck. Fix any problems you see right away.

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Screenshot of CRM in action