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crm engagement level assessment

Is Your CRM a Wallflower or the Life of the Sales Party?

value preservation in discounts

The Dark Side of Discounts: Selling Without Losing Value

penguin communication insights for marketers

Why Marketers Should Care About How Penguins Communicate

unlocking crm s untapped potential

The Hidden Superpowers of CRM You’re Probably Ignoring

metrics to meaningful narratives

The Journey From CRM Metrics to Real Customer Stories

unlocking crm profit potential

From Data to Dollars: The Secret Recipe Hiding in Your CRM