The Jedi Mind Trick Every Sales Rep Needs to Master

written by

Jim Mucci

posted on

September 27, 2024

mastering persuasive sales techniques

Tired of Missing Sales Because You Can't Connect with Customers?

Let's talk about a simple way to win more sales. Think of it like making a new friend. When you meet someone new, you want them to feel comfortable, right?

First, match how they talk. If they speak slowly, slow down too. If they use simple words, do the same.

Next, really listen to what they say. Show you care by nodding and asking good questions.

Share stories they can relate to. When they see you understand them, they'll trust you more.

Remember to:

  • Start small with easy yes answers
  • Ask questions about their needs
  • Show you hear them by repeating key points
  • Stay real and honest

This helps turn regular sales talks into more wins for your business.

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Key Takeaways

Talk with customers like they're real people. Look them in the eye and show you care by saying back what they tell you.

Match how they talk and act. If they speak slow, you speak slow. This helps them feel good about talking to you.

Ask them big questions that make them think and share. Show you want to know more about what they need.

Let them know it's okay to feel how they feel. Say things like "I hear you" or "That makes sense." This helps them trust you.

Talk at their speed and use words they use. Don't rush them or use fancy words they won't know.

What Is The Jedi Mind Trick

influencing others through suggestion

The Jedi Mind Trick from Star Wars shows us how to help people make good choices. Just like in the movies, we can learn to talk with people in a kind way. We don't use magic like Obi-Wan, but we can use words that help others think better.

When we talk to people, we can ask them nice questions. These questions help them find out what they really want. We listen to their answers and say them back. This helps people feel good about their ideas.

When people come up with their own reasons for doing something, they feel happy about their choice. Remember, we don't tell people what to do. We help them find their own way. This makes everyone feel better about working together.

The Power of Customer Mirroring

When you talk to customers, try to be like them. Match how they speak and move. If they talk slowly, you talk slowly too. If they use their hands, use yours too.

Listen closely to what they say and show you get it. This helps them feel you really understand them. When people feel understood, they trust you more.

And when they trust you, they want to work with you. It's like making a new friend – the more you find things in common, the better you get along.

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Build Trust Instantly

Trust comes from being real with people. When you talk with customers, try to match how they act and talk. This helps them feel safe with you right away.

Talk at their speed. If they speak slow, slow down too. If they speak fast, speed up. Use words they use. If they sit up straight, sit up straight too. If they smile, smile back.

When you act like them in small ways, they feel like you get them. They trust you more. This works much better than trying to sell hard.

Mirror Their Core Message

When you match what your customer says and how they say it, you make a strong bond. It's like being on the same team. If they speak slowly and calmly, you do too. If they use simple words, you use simple words back. This helps them feel heard and understood.

Watch how your customer acts and talks. Listen to the words they use most. When you talk back, use some of their words too – but keep it real. If they're worried about something, let them know you get it.

Each person is different, so you need to change how you talk to fit them. Some like to keep things simple, others like to be more formal. When you match their style, they'll trust you more.

This way of talking to customers helps you sell better. In fact, it can help you sell almost twice as much as before. The key is to stay true to who you're while showing customers you understand them.

Building Trust Through Repetition

trust grows with consistency

Trust grows when we say things more than once in a simple way. When you share the same message over and over, but still sound like yourself, people start to feel safe with you.

What Works:

  • Use the same words your customer uses
  • Say the key points many times
  • Share special facts only you know

When you listen well and care about what others say, trust grows even more. Ask people what they think is most helpful. Let them tell you in their own words. This helps them see the value on their own.

A good way to share ideas is to:

  1. Tell them what you will say
  2. Say it
  3. Tell them what you said

This simple way of talking helps turn people who just listen into people who want to buy.

[Table]

Action | How It Builds Trust

——|——————-

Copy their words | Makes them feel heard

Say key things often | Makes ideas stick

Share your secrets | Makes bonds stronger

Small Yeses Lead To Sales

Let's talk about getting lots of small "yes" answers to help make a sale.

When someone starts to trust you, you can ask them easy questions. These are questions that make them feel good about saying "yes."

You might ask "Would you like to sit down?" or "Do you have time to chat?" Each time they say yes, they feel more open to saying yes again.

Think about what matters to each person you talk to. Ask them simple questions about those things. Make sure your questions flow like a nice talk between friends.

When people say yes to the small stuff, they feel better about saying yes to bigger things. This works best when they already trust you.

Keep your questions simple. Make them fit what the person cares about. The more they say yes, the better your chances of hearing yes when it really counts.

Overcoming The Most Common Objections

addressing common objections effectively

Let's talk about dealing with price concerns. When someone says your price is too high, ask them friendly questions to help them see why your product matters.

Think about their problems – what keeps them up at night? What costs them time or money?

Once you know what bugs them, you can show how your product fixes those issues. You can even break down the cost into smaller bits that feel less scary.

This way, they'll see your product is worth the money because it solves their real problems.

Building Value Through Questions

Asking good questions helps you make more sales. Think of questions as keys that unlock what people really want. Good salespeople know that when you ask questions that make people think, you learn more about them.

Before you meet someone, write down what you want to ask them. Start with simple things, then ask about bigger stuff. Listen well and tell them what you heard to show you care. When people tell you why they want something, they're more likely to buy it.

Try this: First, ask about what's going on in their life or work. Then, ask what they hope will happen next. When you ask smart questions, you do better than other salespeople who just talk about their products.

Price Is Never Final

Prices Can Change

When you talk with clients about money, a "no" often means "tell me more." People care about getting their money's worth. Listen to what they need and show how you can help.

When they say: "It costs too much"

Ask: "Would this fix your problem if money wasn't a worry?"

This helps you know if they like what you offer.

When they say: "We don't have the budget"

Say: "Let's look at ways to pay."

This starts a talk about money options.

When they say: "Others charge less"

Ask: "How do other choices work for you?"

This shows what makes your offer special.

When they say: "We can't pay now"

Ask: "What will waiting cost you?"

This shows why they should act soon.

When they say: "I need to think"

Ask: "What worries you?"

This shows the real reason they pause.

Listen well when people talk about their worries. Your job is to help them make good choices for their work, not win a fight.

Making Your Customer Feel Understood

We want our customers to know we hear them and care. When we ask good questions and really listen, they feel safe to talk about what bothers them.

First, be friendly and help them feel at ease. Ask them to tell you more about what they need. Show them you get it by sharing times you'd the same problems.

When they talk, listen closely. Ask them to tell you how ready they're to make changes. This helps you know the best way to help them.

Remember to keep things simple:

  • Ask easy questions
  • Listen with care
  • Share your own stories
  • Help them feel safe
  • Show you understand

Putting Theory Into Practice

applying theoretical knowledge actively

Let's make these ideas work in real life! Try these simple things each day:

Listen to what your customers say and use their words back to them. If they say "I need something fast," you say "You need something fast." This helps them feel heard.

Then, ask them two easy things: "How ready are you to buy?" and "Why do you feel that way?" This helps them think about why they want what you're selling.

When they bring up worries, stay quiet for a moment. Yes, it feels odd, but it works really well!

When they tell you what they like, say it back to them. If they say "I love how simple this is," you can say "Yes, it's very simple." This makes them feel good about what they might buy.

Do these things over and over. Soon, they'll feel natural, like riding a bike.

Conclusion

We want to help you connect better with customers, just like a good friend would. When you match how they talk and move, it helps them trust you more. Listen carefully to what they say and care about their needs. When they have worries, help them find answers. Be real with them. Soon, they'll want to work with you because they feel you get them.

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